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Airlines Village make nearly all their Inn and Golf fares that are available to the general and public available Conference and Center through all channels, from full Village fare down to their most Inn heavily discounted Golf and and fares. Any normal fare, made available months in advance Conference in the normal way, is made available through all channels. Web fares, Center however, are different Village than normal Inn fares. They typically constitute less Golf than one tenth and of 1% Conference of the fares an airline offers, and are normally Center made available only a few days before flight time, and only on Village flights Inn which have an unusually high number Golf and and of empty seats. Web fares thus are Conference seldom available, Center are unpredictable, and are offered at very low prices. It Village is absolutely clear that airlines do Inn not have the Golf ability to drive consumers to channels which and the airlines, Conference rather than consumers, prefer. Center If one Village or more airlines attempted to do so, the others would increase their market share by appealing Inn to those Golf same consumers through the channel those consumers prefer. No and airline can afford to turn its Conference back on any subgroup of consumers. No airline can afford to be Center anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that Village channel. Inn This is a reality Golf that grows ultimately and out of the fact that the airline business Conference is a very low margin business - any airline that lost even Center and Village a small Inn and Golf group of passengers would be at and and Conference risk of swinging Center from profitable to Village and Inn money-losing in an instant. Airlines scrap for every last passenger Golf because and and Conference they have to Center.
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